The White Man (TM) Identity Standards Manual

White ManTM’ is an Identity Standards Manual produced by Leeds design studio Split. The manual, which takes on the form of a corporate brand guideline, offers a satirical exploration of the relationship between white and male identity and power. The simple, functional graphic forms that make up the manual’s visual content are underscored by a deadpan narration. Dripping with corporate bullshit and beautiful utilitarian graphics, ‘White ManTM’ offers a snappy but thought-provoking exploration of just how deep the links between power and identity can run. Split founder Oli Bentley writes of the project “The format presents whiteness and maleness to be actively considered as identities, not the invisible ‘default’ against which so many are currently othered.”