Showa Modern: Ad Designs, 1920-1930s

Cutting-edge works of 1920s and 1930s Japanese design that still excite and inspire. A blossoming cosmopolitan culture pervaded Taisho- and Showa-era Japan in the 1920s and 1930s, when new Western-style establishments like bars, cafés, and boutiques lined city streets. The concept of design as a vehicle to connect people and things found expression in fresh and exuberant forms, and cities teemed with posters and other advertising media. This book presents a treasure trove of over 200 ad designs, including flyers, posters, illustrations, and product packaging. To modern viewers, these works will brim with nostalgia while also inspiring a new sense of fascination and excitement.